Imerys
Brief
Imerys are one of the largest suppliers of China clay (a material used in a huge range of manufactured items). Brief was to come up with an interesting way of promoting the company.
Solution
Rather than concentrate on the specifications of the clay (which they had done for years previously) the aim was to make it visually more appealing by featuring some of the varied modern-day items that we take for granted that wouldn’t exist without China clay.
Pop-up cubes, posters, calendars, postcards etc were produced to promote the company and its products.
Media
Brochure | calendar | paper engineering
Software
Indesign | Photoshop | Illustrator